When you decide to create a web-site don’t think that any content will do for it. Of course a good navigation and pleasant colors will be to your visitors’ liking. But it is also very important to think over the content of your site and choose the correct character of the text.

Firstly, the content of your site should be complete. It must contain real information but not milk and water text. Be sure that your site has the content that is interesting and important for visitors and not only for you.

Secondly, the text should be brief. The users don’t prefer to read a great deal of indistinct information. But most of them don’t mind to read a short article. If you want a text to be more readable than include more bulleted lists, headers and make everything that is possible to demarcate the content by sight.

Such method of designing will help you to increase attendance of your site.

And, finally, a text size shouldn’t be too small and too large. Set it in such a way that it would be easy and pleasant for visitor’s eyes to read it. Don’t use a lot of capitals. It will not look attractive. So, apply all of this rules and your site will be an attended and profitable one.

And several words should be said about sites-sellers. If you sell some products on your site then be sure that every page of your site has contact information. It should be easy for visitors to contact with you.

It is obligatory to leave your address, phone and fax numbers, e-mail address, ICQ, Skype or other types of communication. It is important to post security information on your site.

People should know when transactions of information are secure. Try to explain customers how you are going to use their personal data. Some people don’t like when their address or other information goes to different sell-sites or your partners. Don’t use a lot of automatically loading sounds. Visitors will feel embarrassed if they surf the net at working place.